Next in Retail

Next in Retail is a thought leadership piece from Brookfield Properties about how high quality real estate is here to stay. The project orchestrated messaging across web, social, email, and engaged a hyper targeted, no-waste, account-based advertising campaign.

The project was done in collaboration with artist Lisa Tegtmeier.

Brookfield Properties had 3.9M website impressions, 5.2M paid advertising impressions, 3,350 session on nextinretail.com with 90% of traffic coming from new visitors, and 1,500 downloads of the white paper.