Partner to Empower

Partner to Empower is Brookfield Properties’ program for black- and minority-owned businesses. The design was created to showcase the different businesses and owners we were partnering with in our centers. This program included designing for digital ads, email, in-mall signage, printed materials, social media, video, and multiple web pages.

We ended up receiving 78% more applicants than the original goal. The creative was designed to use the program’s participants and businesses as the face of future campaigns.

View the site here.