We Mean Retail

We Mean Retail is an award-winning campaign created for Brookfield Properties. The neon icons create a lively backdrop and a celebration of all things retail. The campaign made its debut at the ICSC convention and included large format graphics on the Las Vegas Strip, leasing books, print advertising, and video.

 
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The concept won an American Graphic Design Award for branding and three MarCom Platinum Awards for Branding, Animation, and Trade Show Exhibit.